Conclusion Corporate Social Responsibility. CSR Directions for Buyers, Providers and Advisors. Easily accessible and affordable communication technologies have permanently changed the game and only truly authentic and transparent companies will profit in the long term.Corporate Social Responsibility Outsourcing Strategy Ron Babin, Ryerson University, Toronto Canada Especially in the case of three important groups: consumers, NGOs and the general media. Through the Internet and other electronic mediums the information is easily available. With increased power comes increased responsibility. By involving themselves in corporate social responsibilities companies get the positive wind from the consumers.Ĭultural differences have added to the complexity of CSR as expectations of acceptable behavior vary regionally. In other words, reputation is key and honest CSR is a way to protect that reputation and therefore the brand. After all, it is in the best interest of firms to protect for the sustainable future the long-term availability of the resources on which they depend.Ħ Brands Brands are today the focal point of corporate success. The most obvious and most talked about of the drivers, concerns over pollution, waste, natural resource depletion, climate change and the like continue to fuel the CSR discussion and heighten expectations for proactive corporate action. No such luxury exists when basic needs are in question. Stable work and security provide the luxury of choice and socially responsible activism. 
The greatest attention to CSR is found in developed countries. Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of lien of the workforce and their families as well as of the local community and society at large -The World Business Council for Sustainable Developmentģ Driving forces of CSR Brands Growing affulenceĮcological sustainability Brands The free flow of information GlobalizationĤ Growing affluence CSR becomes more relevant as economies grow and stabilize. Presentation on theme: "Presentation on driving forces of Corporate Social Responsibility"- Presentation transcript:ġ Presentation on driving forces of Corporate Social ResponsibilityĢ Concept of CSR(Corporate Social Responsibility )ĬSR can be defined as the ‘ethical behavior of a company towards society’.
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